![]() ![]() As you may know, YouTube offers a higher pay-per-stream rate than Spotify and provides a lot more streaming possibilities than any other streaming service. Shorts viewers can also easily open and listen to the full song on YouTube, bringing your music more streams. This is how viewers can stumble upon your song in YouTube Shorts, find the full original, see all other short videos featuring your song, and proceed to use the song in their video. What’s more, every time a creator uses your song in their YouTube Short video, you receive revenue from the placement. In short (no pun intended), it’s because YouTube Shorts are a great way to promote music and grow a wider audience!Īnyone who plays a video with your song on it can easily see the song and artist name, and use the song in their own YouTube Shorts, thus organically promoting your music further. Why Should Musicians Care About YouTube Shorts? In conclusion, YouTube Shorts, Instagram Reels and TikTok videos are pretty similar in how they are created and displayed but the amount of views and viewers differ drastically. ![]() What’s more, TikTok has over 1 billion views a day, whereas YouTube Shorts get over 30 billion daily views (and Instagram doesn’t report daily view numbers). Though it seems like TikTok has the largest number of viewers, both YouTube Shorts and Instagram Reels actually surpass TikTok by a whopping billion of users! As of 2022, TikTok has one billion users while YouTube Shorts and Instagram Reels have over two billion users. Most of the controls and UI elements are all identical and even placed in the same parts of the creation screens. YouTube Shorts are similar to TikTok in terms of use. Users may get bored watching only short videos on TikTok and there’s nothing to switch to in the app, but on Instagram and YouTube you are always one click away from other media. TikTok features only short videos, whereas Instagram and YouTube got a lot more types of content other than Reels and Shorts, like photo posts, text posts, long videos, etc. Unlike Instagram and YouTube Stories, which expire after a day or a few (1 day on Instagram, 7 days on YouTube), Shorts stay on the creator’s channel for an unlimited amount of time, meaning they will continue gaining engagement for many days to come after they were initially posted. So unless you’re terminally online and actively engaging with all of the variations of the short-form video content, it may be quite confusing and hard to distinguish one from another. There are also Instagram Stories and YouTube Stories which look quite similar to Reels and Shorts. With so many bite-sized vertical videos on different platforms, you may ask yourself “ what is the difference between TikTok videos, Instagram Reels and YouTube Shorts?” How Do YouTube Shorts Differ From Other Short Videos? YouTube provides various tools for creating short videos, such as a multi-segment camera for stringing several video clips together, speed controls, timer and countdown for effortless hands-free recording, as well as the possibility to add original sounds and music from the YouTube library. Similar to the short-form video content on other platforms, YouTube Shorts are from 15 to 60 seconds long. They can be basically anything – comedy skits, dances, makeup tutorials, before-and-after transformations, sketches, lip-syncs, educational videos – whatever your heart desires. Shorts are created on a smartphone directly in the mobile YouTube application. Shorts are YouTube’s short-form, vertical video format. Do you also need to dabble into YouTube Shorts? What makes them different from short videos on other platforms? Are they an effective tool for promoting your music? Find answers to these and other questions about YouTube Shorts below. Even a giant like YouTube incorporated TikTok-style short vertical videos on its platform – YouTube Shorts.Īs a musician, you may already use TikTok and Instagram Reels to grow your fanbase. So much so that social media services had no choice but to adapt. Oversaturation of all kinds of content inevitably led to the reduction of our attention span, which naturally increased the popularity of short form content. However, the title of the most influential video platform eventually passed from YouTube to TikTok. YouTube changed the game, set trends and gave bloggers an opportunity not just to create entertaining content but to make substantial profit from it. Since its launch in 2005, YouTube has come a long way and transformed from a simple video-sharing site into the largest video hosting service in the world with more than two billion active users.
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